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10,000 DL
flyers @
$228 $380
  • Full color
  • Double sided
  • 150 gsm gloss
20,000 DL
flyers @
$395 $650
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  • Double sided
  • 150 gsm gloss
10,000 A5
flyers @
$330 $540
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20,000 A5
flyers @
$510 $850
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  • 150 gsm gloss
10,000 A4-DL
flyers @
$550 $820
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20,000 A4
Folded to DL @
$990 $1450
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1,000 Business
cards @
$80 $120
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  • 350 gsm
  • Mattcello glaze
5,000 DL
cards @
$380 $520
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  • Artboard
MARKETING TIPS

When all of the elements of a direct mail campaign work together, your business can successfully reach out to a wealth of potential new clients and exciting new sources of revenue.

How to Get the Most out of Your Direct Mail Marketing

Objectives

Before you go down the road of a direct mail-out, ask yourself what you realistically hope to achieve from the exercise.

   > Is it increased brand awareness?
   > Is it to advertise a new product, service or special offer to existing customers?
   > Is it to attract new customers?

Each of these objectives may require differing styles of mail-out design. Having a clear idea of the market and/or demographics is another factor. It is critical that the information you are sending out is relevant to the recipients, which ensures quality enquiries.

Success Factors

Direct Mail Marketing is not a precise science, response rates can vary dramatically depending on:

   > Content
   > Relevance
   > Region selection
   > Presentation
   > Frequency
   > Response handling

It is important to have a realistic expectation of the response rate achievable. 2% is considered very successful; however, around 1% is more usual.
Content

How good is your offer? Your offer should help them save money, solve a problem or in some way improve their life. Otherwise, it’s a non-starter.

Don’t lead with price. Obviously, if your product or service is priced too high, your response rate will be low. On the other hand, a low price offer isn’t the best way to grab the reader’s interest. Emphasize the product’s benefits and the many ways in which it will fulfill the reader’s needs. Then let them in on the price.
Relevance

Make it very clear, who people should call and what they should ask for. Give them the link to a website that’s specifically about your product, not your company home-page. The easier it is for people to find out what they want to know, the more widgets you’ll sell.
Region Selection

Do your home work and analyze What your potential customers are?

Which Area is best for you? Which is Your Target Market? APFD is always keen to advice our clients if they need any professional advice.
Presentation

The piece has to look good. People these days have become fairly sophisticated when it comes to design and imagery. You can’t just throw something together and expect readers to get excited about it. Pay attention to how the direct mail piece looks. Is it easy to read? Can you get the idea quickly or are there too many words and images in the way? Always choose a good quality paper when it comes to printing the material.
Frequency

Distribute regularly to keep your product or service in the minds of your (potential) customers. Newspapers recommend running your ad for six months to ensure consumers notice you. That can be a very costly exercise. One mail-out can give you immediate results that are measurable.
Response Handling

Any enquiries should be professionally handled and followed up. The phone number or email address provided on the leaflet or advertising material should be properly working and professionally answered.

Australia has a unique tradition of household letterbox distribution, which far outstrips other media options in cost effectiveness and sheer popularity with retailers and consumers alike. Australia’s leading retailers spend 60% to 70% of their advertising budgets on LETTERBOX ADVERTISING because 57% of all recipients make a purchase as a Direct result of receiving it.

Direct mail works well for most businesses – it not only helps you FIND new customers, it helps you HANG ON to them once you’ve got them!

Consumers continue to need products and services, so why shouldn’t they use yours? Create a presence and ensure they call you FIRST and APFD can help you do it all – To GET THE MOST OUT OF YOUR DIRECT MAIL CAMPAIGN.

Call Now 1300 940 027 or Email [email protected] to Book your Next Direct Mail Campaign.

Why us?
  • Proof of Deliveries
    We provide full GPS report on completion of deliveries which shows all the streets covered and missed.
  • Guaranteed lowest printing prices
    We offer lowest printing prices & can beat any genuine written quote by up to 10%.
  • Category Exclusivity
    Your flyers will not be delivered with any other competitive company.
  • Monitored Delivery
    All our workers carry GPS devices and also monitored by field supervisors.
  • Unbundled Distribution
    Your distribution will not be bundled with supermarket 10-15 pages catalogues
What our client says
Rent The roo
September 4, 2014
You guys did an amzing job, we received several enquiries. Thanks
Simon Jolly
September 4, 2014
Australian Printing & Flyer Distribution (APFD) did an excellent job. We are really happy with the quality of the flyer and letterbox distribution.
Australia Printing and Flyer Distribution GPS Directions